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Free Advertising With Publicity - Part IV
by Nicholas Tan
There's little doubt that successful people want to surround themselves with other successful people. And a book shows them that you are successful. It gives you prestige. You are now an author. It's far easier to dismiss your self-claims in a salesletter than it is from a book. The fact that anyone can have a book printed is irrelevant (at least for now).
If you don't have the time or patience to write a book, you have several options:
You can dictate the book and have it transcribed (elance.com and guru.com are good places to get a transcript done for you, but there are many other places online and offline to have them done as well).
You can have someone ghostwrite the book for you. Be sure to check out their previous work, though!
You can hold a teleseminar by yourself or with other experts and have it transcribed and edited into a book.
You can get together with other experts in your field and each contribute a chapter or two for a book.
You can interview other experts and compile it into a book.
You can take books that are in the public domain, update it for today, and release it as a book (you may want to consider legal resources to make sure your choice is actually in the public domain...it's not always straightforward).
As you can see, it's fairly easy to have a book done in very little time and at very little cost. Just be sure the subject and material is relevant and fills a need. Ideally a book can also be used as a selling device for a back-end item or as a lead generation device.
Blogs, Podcasts, etc. - Yes, this is supposed to be about offline marketing methods, but in today's information age, I would be amiss if I didn't mention them.
Check out: http://www.blogger.com http://www.type starters. The offline part comes in when you advertise your blog in the offline world as well (which you should).
NicholasTan
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"Cooking by the Book" A Lil' Bigger Mix by Mastgrr
EDIT 4: 11/3/09 - Last week, LazyTown Entertainment filed a second takedown notice in order to take us down. They seem to forget that I won last ...
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